Podcast with Shireen Smith

A show discussing how ideas are turned into valuable intellectual property assets

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Episode 10: Why You Need to Understand These IP Limitations to be Commercially Savvy 


By Shireen Smith

“Intellectual property rights don’t protect ideas. Instead, they protect a particular expression of an idea.”

“The fact that IP protection has its limits shouldn’t be used as an excuse for not securing any IP protection at all.”

Any business that aims to grow should make it a priority to understand how intellectual property rights affect it. However, it’s also important to understand the limitations of IP rights because it can only do so much. That way, you’ll know when to keep your best-kept secrets to yourself and the right time to reveal your methods and processes to the public.

 

7 THINGS YOU'LL LEARN IN THIS EPISODE

  • Can you patent a business format?
  • Can you prevent a business from another country from using your trademark?
  • What elements of a business model may be protected?
  • How do you increase the protection that your business has of its intellectual property?
  • Should you register your logo as a trademark or as a design?
  • When you have an idea for a new offering, when is the right time to reveal it?
    Is a non-disclosure agreement enough to protect your company secrets?

     

Episode Highlights

  • How Poundland dealt with their competition, the 99p Store

  • How businesses make money by exploiting the limitations of IP rights

  • How it’s possible to become too successful where IP is concerned

  • How a trademark can lose its distinctiveness.

  • The importance of having a wide portfolio of intellectual property rights

     

There are limits to what IP rights can do for your business ideas, but the law is there to protect you when certain situations arise. IP rights only protect ideas in so far as they’re confidential or expressed in specific ways.  Be sure to check out the IP Rules website.

Episode 9: How to Choose Between These Three Options When Branding Your Business or Products 


By Shireen Smith

“There’s no right way to name products and services. A lot depends on your market and objectives.”

“In branding, it’s important for a product to have a specific connotation that’s related to the brand to establish a foothold within the market.”

In this episode, I discuss three different approaches to branding and considerations you need to make when choosing one for your products and/or services. I also provide specific examples of how big companies use these approaches. Need to know which branding approach is appropriate for your company? Listen and learn!

 

7 THINGS YOU'LL LEARN IN THIS EPISODE

  • What is the house-branding (umbrella brand) approach?
  • What is the house of brands (multiple brand) approach?
  • What is the hybrid approach?
  • What are the benefits of each approach?
  • What do you need to consider when choosing between “house of brands” and “house brands”?
  • When it comes to branding, how do you avoid the need for legal clearance and trademark registration?
  • Why is it risky to market all company services and products under one brand name?

     

Episode Highlights

  • Three issues to remember when assessing brand name options.

  • How Google responded when it realized the limitations of its branding strategy

  • How Unilever’s decision to take the house brand approach backfired

  • Why Procter and Gamble’s branding strategy is successful

  • How the hybrid approach worked for Apple

     

There are so many other important issues to consider whenever you have an idea that you want to grow into a business. So be sure to check out the IP Rules website and listen to the series of 10 podcasts which kick off the IP Rules Podcast and leave me with a rating or a review.

Episode 8: Could You Be Exposed to These Disastrous Mistakes and Risk Public Humiliation Over Copyright? 


By Shireen Smith

“You don’t own the copyright to any creative work simply because you’re paying for the work to be created.”

“It’s worth getting to grips with the basics of the law so you can do your own due diligence."


Copyright ownership should be at the forefront of your mind when you’re paying someone to do creative work. In this episode, I’m discussing the importance of having a clearly-defined agreement between the creator of an intellectual property and the person who paid for it. I’m also giving examples of how overlooking the rules of copyright ownership and licensing could lead to disastrous outcomes. If you want to avoid such costly mistakes, listen now!

 

7 THINGS YOU'LL LEARN IN THIS EPISODE

  • When should you go over the terms and reach an agreement regarding the copyrighted work?
  • In the absence of a contract, who owns the copyright to an intellectual property and what is the only exception to this rule?

  • When engaging the services of a freelancer from another country, why is it important to have a lawyer from that country check the agreement you have drawn with the freelancer?

  • Why should you make sure that you get the right agreement in place before commissioning anyone to do work for you?

  • Why is copyright more relevant in today’s digital economy?

  • Why should businesses be careful when using content sourced online?

  • Who should be licensed to use someone else’s copyrighted material?  

 

Episode Highlights

  • The importance of copyright ownership and transfer formalities
  • How Clearsprings Management Limited lost its rights to a software they paid for

  • How a graphic designer’s lack of attention to licensing cost him a big client

  • How DARE got into legal hot water by using pictures that they had no right to use

  • Why you should have a firm grasp of licensing rules 

 

You need to know copyright laws if you want to protect your intellectual property and make sure that you don’t get the short end of the stick when you’re hiring someone to do creative work.  So be sure to check out the IP Rules website and listen to the series of 10 podcasts which kick off the IP Rules Podcast and leave me with a rating or a review.


Episode 7: How to Innovate so You Keep Your Options Open to Patent and Protect Other IP Rights


By Shireen Smith

“Novelty will be essential if your idea is inventive.”

“Ideas must move from concept, to design, and through to the prototype stage.”

Today’s episode will highlight the importance of being aware of the intellectual property dimensions of your ideas. I will talk about patents and the areas of self-development that you need to consider if your vision is for something big. Do you need to ‘re-invent’ yourself or find the right team to work with? Listen in and find out!

 

12 THINGS YOU'LL LEARN IN THIS EPISODE

  • What are the issues to anticipate in the journey of your idea from idea to product?
  • What is a patent?
  • What are the criteria for patentability?
  • What are some of the reasons to opt out of patent protection?
  • How can you check whether your idea is innovative?
  • Why is the prototype important?
  • How can you identify the right target market?
  • How do the parameters of your market affect the development and design of your product?
  • Why is a detailed research and analysis of your target market absolutely necessary?
  • How can you ensure that your idea becomes a hit?
  • How can you attract investors?
  • What do potential investors or venture capitalists look for?

     

Episode Highlights

  • The criteria for patentability

  • What happened to the Windsurfer patent

  • Identifying the right target market

  • Mandy Haberman’s ‘Anywayup Up’

  • Obtaining financing and attracting investors


     

There are so many other important issues to consider whenever you have an idea that you want to grow into a business. So be sure to check out the IP Rules website and listen to the series of 10 podcasts which kick off the IP Rules Podcast and leave me with a rating or a review.

Episode 6: Why Ownership of Intellectual Property Is Key to Scaling a Business Through Licensing or Franchising


By Shireen Smith

“Licensing of your IP gives you huge potential to exploit the source of your success.”

“As intellectual property is intangible, its potential application or exploitation is entirely flexible."


When you start a business and have nothing but the potential to succeed, it’s critically important to protect the future value of your IP. Later on, you can exploit that IP and grow your business! If you want to learn how, then this episode is for you! Learn how you can scale up your business through licensing and franchising!

"Thieves and copycats are as common in business as in any other walk of life."

"The only way to protect a bare idea is to keep it secret."

 Today's episode is the first of a series in this podcast focusing on general principles of intellectual property that applies to every business worldwide. If you have a brilliant idea that you think could turn into a very profitable business, you'll find a lot of valuable information that could be helpful for you to start your business on solid foundation. So listen in and enjoy!

 

8 THINGS YOU'LL LEARN IN THIS EPISODE

  • What is licensing and how does it work to scale your business?

  • What do electronic rights encompass?

  • How can an author gain royalties from dramatic, television and motion picture rights ?

  • How can a multitude of rights be carved out of copyright?

  • How can businesses leverage their intellectual property through licensing?

  • What jargon do you have to understand before signing a license document?

  • What is franchising and how does it work?

  • What are the obligations of the franchisor and the franchisee?
     

Episode Highlights

  • Licensing in the publishing industry
  • Licensing in the music industry
  • Licensing of sports associations
  • Sole license vs exclusive license
  • How franchising works
    Singer — the father of franchising
  • Licensing for software

Episode 5: What Is Intellectual Property and Why Does the Value of Every Business Depend on IP?


By Shireen Smith

 “IP is important to every business that’s aiming to build value."


"A registered intellectual property right alone does not guarantee commercial success."

Intellectual Property is the asset class that’s too relevant to be ignored in any business. Before you turn your idea into a business, product or service, you’ve got to deal with intellectual property at the time when you’re just starting out. In today’s episode, I’m going to discuss about just how valuable IP is, how you can leverage it, and more!


9 THINGS YOU'LL LEARN IN THIS EPISODE

  • What is Intellectual Property?
  • How valuable is IP in your business?
  • What is needed for a law to protect an idea?
  • What are patents and how do they work?
  • What would qualify for patent protection?
  • Why are patents crucial to many industries?
  • What are trademarks and what do they protect?
  • How can a name or logo qualify for trademark status?
  • What are copyrights and what do they cover

 

Episode Highlights

  • Shakespeare’s Romeo and Juliet as an example of how copyright protection works
  • Pfizer’s Viagra and its patenting of sildenafil
  • The trademark dispute between Apple Inc. and Apple Corps.
  • “Champagne” and its right of geographical indication
  • Donald Trump’s licensing of the Trump brand

 


Episode 4: How to Avoid These Naming Mistakes That Typically Lead to Your True Value Being Stolen by Competitors


By Shireen Smith

 “Names can give customers an idea or feeling about your business.”

“A name is only suitable for you if it can be yours.”

Choosing a brand name is one of the toughest and most important decisions to make. It will help people differentiate your business from your competitors and help you to stand out from the crowd. In this episode, you’ll learn the importance of having a brand name and avoid choosing one that might impact your business negatively. Enjoy!

5 THINGS YOU’LL LEARN IN THIS EPISODE

  • Why choosing a brand name is important
  • How to choose a brand name that people will remember
  • Why your brand name should not be descriptive
  • Why you should always check trademark first for the domain name you choose
  • How to protect your brand name

 

Episode Highlights

  • How Tesco spent a fortune on its loyalty card brand name only to have it rejected by IPO due to its descriptive nature
  • How Scrabulous lost its market position due to failing to check on its brand name trademark
  • Why Google was able to successfully secure its domain name

Episode 3: Why These Professionals Must Be Involved To Create A Brand Identity That Grows in Value 


By Shireen Smith

 "It's important to appreciate that you don’t have to be big to be a brand."

"A name must be able to be uniquely associate your brand with your business."

Every business has a brand, and it’s important that your brand stands out from your competitors. So what do you need to do to build your brand? In today's episode, I will talk about branding and the 3 disciplines you need to get involved to build your brand and differentiate your business. Enjoy!

 

 8 THINGS YOU'LL LEARN IN THIS EPISODE

  • What a brand is and why it matters to every business
    How to build your brand on solid foundations
  • What is the first thing you need to do when you have an idea for a new business concept
  • What are the key issues to be aware of when picking a name for your brand
  • What is a trademark and how does it protect your name
  • How to differentiate your business in the market
  • How to get the right branding team helping you with your identity creation
  • What are the 3 disciplines that each play a key part in branding
     

Episode Highlights

  • Examples of big businesses that started out as small companies
  • The case of Scrabulous and the importance of due diligence before adopting a name
  • How and why Google changed its name from Backrub to Google
  • The case of Domino Pizza and its USP

Episode 2: Are you jeopardising your success by ignoring these copyright issues?


By Shireen Smith

 "It takes belief in your own future success to drive your vision forward."

"The right approach is to take your IP seriously when you’re just starting out."

No business can ignore copyright in the new economy created by the internet. Although the details of the laws will differ from country to country, whichever country you may be located in, the copyright principles that I will discuss in this episode will be relevant to you. Enjoy!

 5 THINGS YOU'LL LEARN IN THIS EPISODE

  • What is a copyright
  • What do copyrights protect
  • How copyrights work
  • Why copyright is relevant in every business
  • Why you should pay attention to intellectual property issues
     

Episode Highlights

  • The case of JK Rowling and her Harry Potter books
  • The case of the Beatles' song Yesterday
  • The case of Gilbert O'Sullivan

Episode 1: One of my competitors has stolen my idea. Can I stop him?


By Shireen Smith

How to protect ideas, and the risks of divulging information before you implement your idea. Will your IP strategy involve keeping the idea secret forever?

 

"Thieves and copycats are as common in business as in any other walk of life."

"The only way to protect a bare idea is to keep it secret."

 Today's episode is the first of a series in this podcast focusing on general principles of intellectual property that applies to every business worldwide. If you have a brilliant idea that you think could turn into a very profitable business, you'll find a lot of valuable information that could be helpful for you to start your business on solid foundation. So listen in and enjoy!

 

7 THINGS YOU'LL LEARN IN THIS EPISODE

  • What to do to protect your idea
  • What are the 5 basic intellectual property rights that are globally relevant
  • What are the risks of divulging information about your idea
  • What to do before you launch your product
  • How to maintain competitive advantage
  • Why you should never overestimate your competition
  • What to do when your decide that your idea needs to stay secret for a while or forever
     

Episode Highlights

  • How Apple succeeded in innovating the iPad from Microsoft's Tablet PC
  • How Michel Thomas maintained competitive advantage by guarding his language teaching methods
  • How Coca Cola used trade secrecy to protect its secret formula
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